Google's recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it. Google introduced "automatically created ...

For many businesses, if you’re only tracking conversions that occur directly on your website, you’re likely missing a complete picture of how ads impact sales. A potential customer might click on your ...

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. While the AI model is not ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI is testing ChatGPT ads maybe in the form of ...