In the most recent Google Ads tutorial video, a new Conversion Lift study was introduced to advertisers. The tutorial covers Conversion Lift and how to set it up in Google Ads. Next, you’ll be able to ...

Google introduces customer acquisition goals for ads, allowing better targeting of new customers. Two modes are available: New Customer Value and New Customer Only, each supporting different ...

In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google’s announcement page is a helpful and relatively objective compendium.) ...