I want to give you a complete walk-through of setting up Google Ads. The Google ad platform is designed for running ads on Google.com as well as YouTube. To sign up, go to ads.google.com You can use a ...

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make ...

Remarketing campaigns can drive significant results when executed effectively. This article explores advanced strategies for setting up and optimizing your remarketing efforts for greater ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...

Google Ads announced what it calls "confidential matching." Confidential matching is a "way to securely connect your first-party data for our measurement and audience solutions," Google said. And it ...

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...

Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers. Google is rolling out the new Google ...