Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific ...

Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving ...

Google, You Good? Last week, Google released a Super Bowl ad that showed off its AI model, Gemini, generating product ...

Google’s Gemini AI mistakenly claimed Gouda makes up 50-60% of global cheese consumption in a Super Bowl ad After backlash, ...

Google sent out notifications to Google Ads advertisers with upcoming changes to customer match lists. Google will set a new ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine ...

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese ...