Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) ...

BRUSSELS, Dec 23 (Reuters) - Alphabet's (GOOGL.O), opens new tab Google's proposed changes to its search results to comply with EU tech legislation has received the thumbs up from lobbying group ...

American Airlines has just announced that it will support Google Wallet with its boarding passes, an overdue addition for the major airline. Google Wallet has supported boarding passes for flights ...

Google (NASDAQ:GOOG) (NASDAQ:GOOGL) is suing LATAM Airlines (NYSE:LTM) in the U.S. in response to a legal action from the airline after the company refused to take down YouTube videos that accused the ...

Economists and workforce experts have been sounding the alarm on the nation's demographic shift for years. But there's a shift brewing with baby boomer. We cover that and more in the latest National ...

Just in time for the holiday travel frenzy, Google Flights is introducing a new feature designed to help users obtain the lowest airline ticket prices available. The search engine has created a new ...

Alaska Airlines and consultancy Adswerve have found a projected increase of addressable advertising revenue that could be worth up to $100 million — an 11% projected increase — by using Google’s ...

Sept 25 (Reuters) - Google (GOOGL.O), opens new tab has convinced a California federal court to preliminarily block Chile's LATAM Airlines (LTM.SN), opens new tab from forcing the tech giant to take ...

(Reuters) -Google sued Chile-based LATAM Airlines in U.S. federal court on Thursday, seeking a declaration that Brazilian courts cannot force the tech giant to take down a YouTube video in the U.S.