It was challenging enough for marketers to try to understand their customers back in the desktop era, but today’s multidevice world makes it even more difficult. Enter Google, which just launched a ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Google released a new version of its Google ...

A multi-screen world poses a great challenge to developers creating a consistent experience for consumers. It is equally hard for marketers to track the effectiveness of their advertisement campaigns.

If you’re an enterprise-level marketer, it can be tough to operate and scale ad campaigns. You’ve also likely heard, and maybe are even using, Google’s enterprise suite of tools like Display & Video ...

Google has offered a survey product since 2012, but the latest version, announced Wednesday, integrates with its Analytics 360 Suite and adds a function that enables marketers to target specific ...

Google updated Google Analytics 360 platform with an eye towards improving reporting capabilities for wide-scale campaign measurement. Google has been so focused on introducing new Google Analytics 4 ...

Marketers have many definitions of what "omnichannel" advertising means, but vendors hope the release of Google Analytics 360 will enable brands to get a better grasp of how to best apply it. Pivotal ...

This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to ...

Marketing firm Merkle has partnered with Cardinal Path, a marketing analytics consulting firm and fellow member of the Dentsu Aegis Network, to deliver advanced Google Analytics 360. As part of the ...

The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how advertising ROI will be measured via Google’s services going ...