14.2 million websites have already adopted Google Analytics 4 (GA4). But why? Because Google calls it their next-generation measurement solution, as it moves beyond page views and sessions to show how ...

It’s not unusual for me to get calls from prospective clients that are seeing declining SEO performance, and with little idea of why that is happening. They might see that traffic and conversion are ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

Learn how to filter out referral spam in your Google Universal Analytics and Google Analytics 4 accounts, to protect the integrity of site data. Referral spammers have been making their way into our ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...