AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and ...

Did you ever see your Google Analytics code, for your website, on someone else's site? It happens for some reason here and there. But if it does, there is no reason to worry that it will impact your ...

Bob Garcia, a Penn State grad and SEO specialist, brings 20+ years of digital marketing expertise, enriched by entrepreneurial insights. As an SEO and marketing expert of more than 20 years, I'm ...

If you seek to improve the online presence of your business, you need to learn how to tame SEO. It helps you rank higher in search engines like Google, ensuring potential clients see you. However, ...

Expanding and growing in new international markets is a challenge for many businesses around the world. Often, significant effort and resources are dedicated to international strategies, whether ...

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Utilize free and cost-effective SEO tools to enhance your small business’s online visibility and organic traffic. Google’s suite of SEO resources provides valuable insights for free. Additional tools ...

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

Colorado leads the nation with an average of 375 monthly searches per 100,000 residents related to content platforms, analytics suites, and SEO tooling. Utah (second) and Oregon (third) followed ...

Regex is a powerful – yet overlooked – tool in search and data analysis. With just a single line, you can automate what would otherwise take dozens of lines of code. Short for “regular expression,” ...