Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.

ChatGPT ads to launch with $60 CPMs and limited reporting. Google debuts first Ads Decoded podcast episode focused on Google Analytics for marketers.

Google is expanding its customer lifecycle tools in Google Analytics with new audience templates and dynamic remarketing features that help you target and re-engage high-value customers more easily.

Is Google Ads reviving – or reinventing – its old Website Optimizer? New help docs surfaced that describe a tool that would live directly inside the Google Ads interface. Driving the news. Several new ...

Google Workspace with Gemini AI is driving services sales for Pythian, CEO says, as the Google Cloud partner bets on ...

AI agents are being sold as the solution for planning trips, answering business questions, and solving problems of all kinds, but getting them to work with tools and data outside their chat interfaces ...