The new version is aimed at companies with heavy-traffic websites that need better performance and more sophisticated analysis features Google has developed a paid version of its Analytics website ...

Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions. Why it matters. The change addresses an issue ...

Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the ...

While paying attention to metrics in ad platforms is crucial to the success of any online advertising initiative, you can’t ignore what users are doing after they click the ad. Sure, you can measure ...