Google Analytics is a popular website tracking tool. Unfortunately, for most people, it’s not very intuitive. Wish there was a simpler way? Good news, there is! Just get Tagmate Tracker for Google ...

Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve ...

Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...