The additions let data teams ask progressive, context‑aware questions in natural language while enabling developers to deploy governed analytics agents across applications via unified API endpoints.

Google's Eleanor Stribling reveals GA4's roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform.

The ability to write parts of SQL queries in natural language will help developers speed up their work, analysts say.

The enterprise AI market is becoming an intense battleground for cloud giants racing to define the future of workplace productivity. Google (Nasdaq:GOOG) is expected to unveil a new AI agent aimed at ...

ChatGPT ads to launch with $60 CPMs and limited reporting. Google debuts first Ads Decoded podcast episode focused on Google Analytics for marketers.

Overview: Google Gemini and ChatGPT are two of the most powerful generative AI tools shaping digital workflows.Both platforms ...

Forbes contributors publish independent expert analyses and insights. I track enterprise software application development & data management. Application-centricity is everywhere, at every level. There ...