Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and ...

Universal Commerce Protocol is an open standard that establishes a common language for AI agents and systems to work together, and will allow consumers to purchase products from retailers directly ...

Business Agent, and Direct Offers, Google began 2026 with an ambitious commitment to e-commerce, in partnership with some of ...

Google's new Universal Commerce Protocol enables AI agents to make purchases and assist with the buying experience.