The addition of social performance data in GSC reflects how discovery, trust, and visibility now span search engines and social platforms.

Google has been criticized for more than a decade for not giving advertisers the data needed to make decisions on their own -- data that is often used to optimize campaigns and determine ad and ...

Google on Tuesday announced that Google Search will let certain users customize their news experience when browsing the web by allowing them to select Preferred Sources for the news items that appear ...

Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.

Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. Waze ads are now available in PMax for store ...

Search engine giant Google announced earlier this week that it will start allowing users to customize their Google news experience by manually designating which sources they prefer to see more of. The ...