Also adds a new code interpreter to its conversational analytics agent in Looker to help business users perform more complex data analytics in natural language. Google has made a series of incremental ...

Best-of-breed FinOps governance and autonomous BigQuery optimization drive predictable, measurable savings on Google ...

Google Analytics is rolling out major updates aimed at sharpening marketing insights – boosting data completeness, adding richer context, and flagging issues before they become problems. Key updates.

A few weeks ago, Google promised us the 24-hour data in the Search Performance report view would soon come to the Search Console API, with a way to go back 8 days. Well, today this API access is ...

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is ...

Google is set to showcase some of its latest work in data management, artificial intelligence and cloud technology at its Google Cloud Next 2025 event in Las Vegas next week. I expect Next 25 to offer ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.