With dozens of campaigns across multiple accounts, this chart is far too noisy to be useful. So… what now? You could create a filter for brand campaigns. However, that will filter out any non-brand ...

Google has created a Data Studio sample template called the Web Stories Insights Dashboard. It provides an overview of how your Google Web Stories are performing. Web Stories are visual, tappable full ...

Companies increasingly see the value in mining their data for deeper insights. According to a NewVantage survey, 97.6% of major worldwide organizations are focusing investments into big data and AI.

Google has unified all its business intelligence tools under the Looker brand, it announced at Cloud Next 2022, its virtual user’s conference. Looker will now be the face of all existing Google Cloud ...

Staying on top of reporting activities is one of the most time-consuming tasks for any marketer. Keeping track of your KPIs and performance metrics from across all your campaigns and channels can take ...

The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced ...