For years, SEO practitioners have wrestled with the puzzling concept of E-E-A-T – experience, expertise, authoritativeness, and trustworthiness – often simplified to vague advice like “build your ...

The days of sifting through the blue links Google offered us when we searched for something are gone—or almost gone. Google’s AI overviews and search tools like Perplexity now give us the answers we ...

Danny Sullivan, Google's Search Liaison, said we should expect to see more clarification from Google on its creating helpful content page, specific to the section "Get to know E-E-A-T and the quality ...

Google is explicitly identifying people it understands to be content creators. This article explains how we know that Google is recognizing content creators, why it’s important and what SEO ...

Google clarifies E-E-A-T's role in search rankings, emphasizing quality content over chasing specific signals for improved search performance. There is no single ranking signal that perfectly aligns ...