Email marketing remains a fundamental cog in the digital marketing chain. This implies that all your email campaigns must be focused, diligently used and (most essentially) on leveraged opt-in lists.

Inbox fatigue is real. According to one analysis, the average person receives more than 120 emails a day, with some office-based staff receiving even more due to their work environment. From Substack ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

As an article I published on Forbes on last Tuesday made clear, new rules are coming into place to protect Gmail users from unwanted mass emails. At the time, it was ...

Founder at ReDahlia & Entrepreneurs.ng. I work with entrepreneurs and aspiring entrepreneurs to start & scale their businesses in 30 days. Email marketing is highly effective and is still deployed to ...

According to a Litmus study, every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a ...

Additional enforcement means non-compliant email may be delivered to spam folders. Here’s what Google Workspace administrators and Gmail users need to know. Starting in early 2024, Google tightened ...