Google, the search engine giant that is really the online ad giant, this week began making good on its promise to kill off the cookie, long a staple of everyone’s websurfing experience. The online ad ...

Publishers and agencies have a ton of questions for Google about its decision not to unilaterally drop third-party cookies on Chrome. And Google can’t say much. But ...

Google will miss its end-of-year target for changing the way advertising is delivered in its dominant Chrome web browser, a setback in its yearslong effort to improve consumer privacy on the internet.

Google has announced it will begin to phase-out third-party cookies in Q1 2024, starting with Chrome disabling third-party cookies for 1% of users to facilitate testing before ramping up to 100% of ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...