Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

The marketing funnel is officially over – according to Google, at least. On Monday, during its NewFronts presentation in New York City, Kristen O’Hara, VP of agency, platform and client solutions, ...

Early analysis of Google's December core update points to gains for specialized sites over generalists. News publishers saw ...