While it’s difficult to prescribe what the end state will look like, an inspection of funnel metrics helps shed some light on ...

Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.