We web-scraped 20k+ hotels listed on Google across the U.S., Europe, Asia and Middle East to understand which online travel agencies and direct sites compete for bookings in Google's sponsored and ...

Google is constantly tweaking its hotels platform and we see its latest iteration contributing directly to the democratization of the online travel industry. Skift Research has conducted an extensive ...

Google has announced it’s making more changes to how it displays search results in the European Union in response to continued complaints that it’s failing to comply with the bloc’s Digital Markets ...

Google has long let hotels buy ads at the top of its search results. Yet these paid ads have only shared generic, static information about a property. Google said Monday it had changed that by ...

Google is testing a new box that highlights that you can book the hotel at the official site, the hotel's direct website. This does not look like a sponsored result, but just a way to highlight the ...

Google is the answer to most people’s problems. Feeling hungry, need to get lunch? Find it on Google. Need to book a hotel? Google its reviews. This is why Google gets over 3.5 billion searches each ...

Google seems to be testing a new ad unit for hotel or nearby listings that have big blue buttons to book at the site being listed. The button takes them to a direct booking form. I am honestly not ...