Many great articles have exposed the seedy underbelly of Local Services Ads spam and fake reviews. There’s one on Search Engine Roundtable regarding fake reviews and another on Search Engine Land ...

Google is testing more local service ads per set of search results, with three ads on a page instead of two. Ginny Marvin, Google’s Ads Liaison, confirms the test saying the aim is to increase ...

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...

Google is notifying some advertisers that use Google's Local Service Ads program that soon their ads will be shown on Google Maps. It will start with the iOS version of the Google Maps app and then ...

Google will soon require businesses who want to advertise using Google Local Service Ads to also have a Google Business Profile. Google posted a notice that reads, "By Thursday, November 21, 2024, ...

Google states proximity to the searcher is no longer a primary factor in ranking local service ads. Proximity matters less for local service ads ranking. Service area alignment is now a more crucial ...

If you provide a local service, you should advertise locally. In this article, we’ll explain both why and how. Think about the last time you tried to find a plumber. Did you use Google to find a ...

Google is opening up Local Services Ads (LSAs) to auction-based pricing. This comes after a successful test in a subset of professional services categories. Google will notify the eligible advertisers ...

All about the 2025 Ad Age Small Agency Awards winners, which were announced July 23 in Toronto. The AI Super Bowl, with multiple tech giants clamoring to advertise advanced chatbots, already had its ...

What does being trusted mean to you? The Google Guarantee program was built on the principle that it means a lot — in fact, a 2019 Google survey of small business owners strongly reaffirmed that. The ...

The goal is to find the right balance between your money and incoming traffic. Take it from me; this is no simple task. However, I have found an effective way to achieve this balance is by advertising ...

Amazon is building a local ads business, according to job postings and company insiders. Advertising has helped offset Amazon's sluggish sales and inflationary costs. The new arm could take aim at the ...