New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Google has overhauled its Google Shopping platform with the help of artificial intelligence (AI) to enhance its online shopping experience, according to a company blog post. The updates are rolling ...

Tech giant Google has announced the integration of its new video generation model Veo 2 into Brandtech Group’s AI marketing platform, Pencil Pro, as part of a new partnership. The announcement was ...

Google Marketing Live 2025 was a whirlwind of announcements, with over 30 new product updates and features unveiled, most of them powered by AI. The event highlighted Google’s commitment to ...

The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor. Google debuted the two ...

Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers. Since its rebranding in 2018, Google Search Ads 360 has ...

Google's Eleanor Stribling reveals GA4's roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform.

Google will now open Meridian, the company’s marketing mix modeling measurement system, which will become available to all marketers and data scientists globally. A certified partner program with more ...

NEW YORK — Google advertising is getting a bigger injection of retail media data, the company announced as part of its presentation at the Interactive Advertising Bureau’s NewFronts Monday. A commerce ...