The parent company of dating apps Tinder, Match and OkCupid is suing Google, alleging that the company exerts too much control over payments through its Google Play app marketplace. The lawsuit, filed ...

Google Analytics now supports Customer Match from Google Ads. Audiences exported to Google Ads will now also "include your first-party consented, hashed customer data, and your tag-based user ...

Google announced a number of updates to Google Shopping and Search with AI enhancements and expansions. Specifically rolling out vision match, a new try out new looks feature and expanding the try on ...

Google continues to replace the Google Assistant brand with Gemini across more parts of the Android UI. The “Hey Google” setup flow now mentions Gemini instead of Google Assistant. The “Hey Google & ...

Google is cracking down on Customer Match usage, warning advertisers that access to the powerful targeting tool is a “privilege, not a right.” Big picture. As privacy regulations tighten globally, ...

During an exclusive briefing with select media outlets, Google unveiled new AI-powered shopping features and capabilities, including a more robust visual search feature, trend-based makeup try-on ...

Google reduced the minimum audience size requirement for customer match lists in Search campaigns from 1,000 to just 100 users — a significant update for small and midsize businesses. The big picture.

LONDON--(BUSINESS WIRE)--Audiencerate, an international technology company specializing in data activation solutions and platforms within the AdTech and MarTech sectors, has been officially awarded by ...

Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic. When moving from non-conversion to ...