It’s unclear why the two companies have partnered up, but the scheme comes amid Apple’s push to dominate the “spatial computing” market. Magic Leap recently announced “a multi-faceted, strategic ...

Are you a print subscriber? Activate your account. By Gillian Follett - 25 min 24 sec ago By Ad Age Staff - 1 hour 29 min ago By Tim Nudd - 2 hours 15 min ago By Gillian Follett - 4 hours 24 min ago 5 ...

The explosive rise of generative AI has led to a reimagining of the fledgling metaverse industry, which has seen renewed interest with Meta's prototype Orion glasses, launched at the Meta Connect ...