Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less ...

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

Google should be forced to sell off two separate digital advertising businesses, the Justice Department argued in a court filing after a federal judge ruled last month that the Big Tech giant operates ...

Google operates illegal monopolies over two separate markets related to digital advertising technology, a federal judge ruled on Thursday – dealing the Big Tech giant another historic antitrust loss ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

This week we covered the strong search ranking volatility post Google June 2025 core update and it continued through the week, with a spike on Thursday. A Pew Research study on AI Overviews shows ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...