Web developers often spend significant time optimizing page speed to improve user experience. In the past, Google gave higher rankings to faster-loading websites than slower ones. This leads to the ...

Google’s Martin Splitt discusses the importance of page speed and its impact on SEO in the latest episode of SEO Mythbusting. Joined by Perficient’s Eric Enge, Splitt tackles page speed from multiple ...

Dive into the history, metrics and best practices behind Google’s page experience update and its implications for SEO in 2025. Google’s page experience update set a new benchmark for creating ...

Google’s page experience update set a new benchmark for creating user-friendly websites. It highlighted the growing importance of performance and usability in SEO by emphasizing Core Web Vitals, ...

“[Optimizing for site speed] will never go to a point where you just have a score that you optimize for and be done with it,” said Google Webmaster Trends Analyst Martin Splitt on the October 30 ...

Why did Google remove it? Well, as you know the other day Google said it was dropping page experience where it is more of a concept of sorts rather than an actual ranking system. Google's FAQs on that ...

If your website doesn’t load quickly, you’re losing sales. People aren’t willing to wait anymore. Even worse, slow websites often finish well below faster ones in search results. This means customers ...