Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

Google Inc. has agreed to settle a class-action lawsuit brought against it over the issue of click fraud, which some industry experts believe could seriously threaten the company’s main source of ...

Managing a company and trying to stay ahead of your competitors is not a mean feat. Adding Facebook campaigns, Google Ads, and PPC to this plate can be overwhelming. But here’s the thing. Hiring an ...