Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

Google is testing adding the ability for you to add your own annotations to the Google Search Console performance reports. This is one of the requests SEOs have been asking for from Google for a long ...

Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

Google seems to be rolling out the annotations feature within Google Search Console's performance reports. This was a feature Google began testing in May and now Google is rolling out custom ...

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...

Google has this week made its Gemma 2 AI model available to researchers and developers. The Google AI model is a powerful open-source large language model (LLM) that comes in two sizes: 9 billion and ...