Google shares three key tips for effective internal linking to improve SEO and user experience on websites. Use descriptive anchor text for internal links. Internal links guide users and search ...

Google's Martin Splitt shares SEO strategies for multilingual websites, focusing on structure, hreflang attributes, and language selection. Google's Martin Splitt shares multilingual SEO tips in new ...

Google released its long-awaited August 2024 Core Update on Aug. 15. Once complete, this update will demote low-value SEO-focused content and promote high-quality websites. The goal, according to a ...

Learn how SEO differs for service area vs. brick-and-mortar businesses. Boost your presence with targeted tactics to reach local customers. Having a strong online presence is crucial for businesses ...

Customer reviews are the most influential form of local business content. Surveys routinely reveal that upwards of 90% of consumers read reviews as they search for nearby goods and services. In this ...

Google updated its JavaScript SEO best practices document with a new section on how to set the canonial URL when using JavaScript. Google wrote, "The best way to set the canonical URL is to use HTML, ...

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results. By ...

To learn more about our editorial approach, explore The Direct Message methodology. The first SEO checklist I ever downloaded was twelve pages of verbs — optimize, compress, interlink — each line a ...

SEO is a game. And, like any game, the more we play, the better we get. SEO is also a tool. Search engine optimization is part of the process to improve a website’s visibility when people search for ...

Google Discover is a mobile-only experience of articles recommended for you. It's personalized to every user based on their interests, search history, and other things Google knows about you, such as ...

Boosting SEO doesn’t always have to mean starting from scratch with new content. Content you’ve already published can become a powerful means of gaining fresh visibility—if you know how to work with ...