Google Analytics is a powerful tool that helps us understand how people find our website and what they do once there. But can it influence search rankings? Read on and find out the answer. Google ...

Google has dropped Google Analytics data from its Google Search Console Insights tool and reporting. Google posted this notice on social saying, "we're focusing on data from Search Console, no longer ...

Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls. Improved data quality identification makes it ...

Google will deprecate Universal Analytics next year, the company announced. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Getting site search analytics right will help marketers plan successful customer experience strategies. Google Analytics (GA) may be introducing a lot of changes to the analytics workflow with GA4, ...

UPDATE: Jan. 18, 2024, 12:49 p.m. EST Updated with comment from Google and additional context. Has your Google Search experience changed for the worse? You may not be alone. This revelation comes from ...

It’s not just you—Google Search is getting worse. A new study from Leipzig University, Bauhaus-University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence looked at ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...