Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Drag your AI Search Segment into the Segment Comparison section Add First user source/medium to the Rows Drop your chosen metrics into the Values section Want a simpler view? Use a heatmap or plain ...

Google has been testing its AI advisor in Google Ads and Analytics since 2023, there were some bugs throughout that testing, promoted the test to the top menu and then Google renamed it Ads Advisor in ...

Google’s search ecosystem is heading for a structural reset. A new industry report warns that publisher traffic from Google ...

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is ...

AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and ...

Google Merchant Center Next added new analytics data to the Promotions tab/section. This shows you two new analytics charts including "Your promotions at a glance" and "Performance in the last 28 days ...

Google has become one of the most influential actors in the modern information age, fundamentally reshaping how people search ...