Marketing managers face a familiar challenge: merging data from platforms. Valuable SEO performance data sits in a specific platform — say, Google Search Console — while broader analytics insights ...

Google Search's superpower has always been its ability to convert: detecting when a query has commercial intent and serving a relevant, high-quality ad to ready-to-buy shoppers. Yet, while advertisers ...

The addition of social performance data in GSC reflects how discovery, trust, and visibility now span search engines and social platforms.

The introduction of AI into online search is precipitating a massive shift in the way users navigate the web. In fact, since Google first introduced its AI Overviews experience — which offers up a ...