Google introduced a tag container and management platform Monday to support companies using multiple tracking tags. The bits of code set in a container embedded in Web pages measure site traffic and ...

Google rolled out integrated Consent Management Platform (CMP) setup in Google Tag UI, streamlining consent management across Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager ...

Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag ...

If you're a B2B marketer, you're probably obsessed with your customers, and you attempt to collect data from them during their buyer journeys. You'd like to know more than just the source of your ...

Google Tag Manager (GTM) is free software from Google that helps businesses with tag management and installation. Before GTM, everything needed to be hardcoded and even adjustments to your tracking ...

Learning a new skill, like Google Analytics 4, is intimidating. Add to this the fact that there’s a looming deadline, and you can’t afford to be dragging your feet on getting started. I’m sharing an ...

If you need a conversion linker tag to connect your ad data to on-site conversion actions. Where the Google Tag is missing on your site/pages. If your Google Tag event and configuration commands are ...

Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing, conversions, analytics and more? Google Tag Manager (GTM) allows you to ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More As the future of data collection, storing and processing has changed ...

On Thursday, Integral Ad Science introduced a tag wrapper that automates the process of wrapping campaigns with ad server and third-party verification tags for Google Campaign Manager. The feature, in ...