If you’re a Google Website Optimizer user like me, you likely received an email last week indicating that the free Google testing tool was being discontinued. While at first I was disappointed by this ...

I’m a digital marketing specialist with more than ten years experience working in the digital marketing and public relations sector and in doing this I founded Digital Online Marketing Ltd, a boutique ...

Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then ...