Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then ...

Is Google Ads reviving – or reinventing – its old Website Optimizer? New help docs surfaced that describe a tool that would live directly inside the Google Ads interface. Driving the news. Several new ...

I’m a digital marketing specialist with more than ten years experience working in the digital marketing and public relations sector and in doing this I founded Digital Online Marketing Ltd, a boutique ...

The service lets users post varying iterations of a given Web page and track which versions are the most successful One Seattle company using a new site optimization service from Google, introduced in ...

Caitlin Minteer reviews the latest Google Website Optimizer upgrades, including tweaks to the color notification system for experiments, the ability to disable specific testing combinations and the ...

Google turned content testing into dynamic marketing Friday with the integration of Content Experiments into Google Analytics. The tool rolls out in the next few weeks, allowing marketers to measure, ...