AI Max can unlock incremental conversions – or drain budget fast. Validate tracking, bidding, and broad match readiness ...

Google has announced it’s making more changes to how it displays search results in the European Union in response to continued complaints that it’s failing to comply with the bloc’s Digital Markets ...

Anurag's interest in technology was sparked around 15 years ago when he first tried a Nokia smartphone, one of those Windows-powered devices. Having only used feature phones up until then, he was ...

Google is updating the links in AI Mode to make them more inviting to click. Google also expanded the Web Guides Labs test to the All tab, though you still need to opt in to try it. Links in AI Mode.

Is Google Ads reviving – or reinventing – its old Website Optimizer? New help docs surfaced that describe a tool that would live directly inside the Google Ads interface. Driving the news. Several new ...

6 tips to optimize your website performance using the Page Speed Insights tool. Ensure a consistent, fast user experience and keep your website stable. Having a fast website is important not just to ...

As AI continues to be a core focus of its search experience, Google appears to now be testing the replacement of its iconic “I’m Feeling Lucky” button with a new button for its AI Mode. “I’m Feeling ...