The key to local business success: Be the first to use Google’s newest marketing features in your area. Get more traffic in the door, get your business noticed faster, and outrank your competition.

Google has created a program to let businesses create or update listings on its Google Local index, the latest enhancement the Mountain View, California, vendor has ...

From local business listings to interactive street maps, users can now access Google Local information via a mobile web browser and driving directions using Google SMS. “Whether people are traveling ...

Imagine an advertising product that only brings you potential customers within your specific territory who have a legitimate need for a service that your business provides and are willing to pay you ...

Local Guides in Google Maps, Google’s gamified program for getting its users to update data in Google Maps and upload photos of local venues, is getting a bit of an overhaul today. Most importantly, ...

Jim Reynolds is the CEO of Sofia Marketing, a digital marketing agency specializing in Google Search optimization and paid ad management. When it comes to local SEO, Google ranking is everything. You ...

Google Maps are an inseparable part of our lives now, it is almost impossible to commute with its help today. Right from checking the distance between two places to finding the closest petrol pump, ...

Is becoming a local guide worth the investment of your time and energy? As we approach the 10th anniversary of this major Google program, evaluating its successes and failures will help you answer ...