MOUNTAIN VIEW, Calif.—Google used to be all about the 10 blue links, but that was then, and this is now. You have to scroll farther than ever to get to the links in Google search results, and now this ...

Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more announcements from I/O. Google has launched AI Mode in Search across the US. AI ...

Nick Brown is the Founder and CEO of accelerate agency, a SaaS SEO & content agency. Working with enterprise and scale-up brands. There’s so much talk these days about optimizing for AI search. But, ...

Cofounder James Cadwallader and Dylan Babbs started their AI SEO startup Profound last year when the duo realized they were doing all their research on AI search engines like Perplexity. For many ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

Google is rolling out a new wave of AI features to Search just in time for the back-to-school season. The updates expand what users can do in AI Mode, Google’s experimental interface that blends ...

In 2008, Google’s launch of its Chrome browser quietly ushered in a new era of digital marketing. Over time, Google’s algorithm updates—often rolled out twice a year—shaped how SEO, content, and PR ...

Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational ...

Privacy-focused browser DuckDuckGo is rolling out a new setting that lets users filter out AI images in search results. The company says it’s launching the feature ...

For over a decade, E-A-T (expertise, authoritativeness, and trustworthiness) has played a role in search rankings, first introduced in Google’s Search Quality Rater Guidelines in 2014. But with the ...

Follow ZDNET: Add us as a preferred source on Google. I don't know about you, but I'm tired of seeing AI used in place of actual search results in my web browser or used to summarize whatever I'm ...

Some brands are watching their organic traffic – and revenue – slip away. Others? They’re optimizing for this new search channel and seeing theirs rise. That’s why Semrush Enterprise built the AI ...