Α Alpha (al-fah) Β Beta (bay-tah) Γ Gamma (gam-ah) Δ Delta (del-tah) Ε Epsilon (ep-si-lon) Ζ Zeta (zay-tah) Η Eta (ay-tah) Θ Theta (thay-tah) Ι Iota (eye-o-tah) Κ Kappa (cap-pah) Λ Lambda (lamb-dah) Μ ...

Gen Beta’s predecessor, Generation Alpha, was labeled and determined by McCrindle’s founder, Mark McCrindle, a demographer. So why Generation Beta? Simply because in the Greek alphabet Beta ...