E3's still not kicking off in earnest until this weekend, but Microsoft's knocking it out of the park with the announcement of a massive Xbox exclusive: a new line of scented hygiene products.

Business Insider/Dennis Green The products I tested came in the "Night" fragrance, which is described as "a cool rush of grapefruit, lavender, cedar wood, and praline notes." Axe — scorned by anyone ...

An eco-friendly deodorant has raised millions in seed funding in a round including Jam Jar Investments. Wild, a refillable plastic-free deodorant, was founded in 2019 by former Hello Fresh Marketing ...

Axe — scorned by anyone who has to come into contact with tween boys regularly — is finally growing up. Unilever's intensely fragrant collection of grooming products is getting a big brother. It's ...

What does Xbox smell like? Well, if you buy your groceries from supermarkets in Australia and New Zealand, you may soon be able to find out. Just ahead of E3 2019, Microsoft has partnered with Lynx ...

What Happened: Axe, a leading men’s deodorant brand, appears to be capitalizing on the effect that the widely popular meme-based cryptocurrency Dogecoin DOGE/USD has had on the world. The fragrance ...