CHICAGO (WLS) -- More and more people want to be good stewards of the earth by being green and more sustainable. But despite their best efforts to research and stay informed, it's easy to fall victim ...

Today's consumers are more environmentally conscious than ever—and far more skeptical of vague or exaggerated sustainability claims. Marketing leaders must carefully balance promoting eco-friendly ...

Learn how your company can improve the environment while using eco-friendly consciousness as a marketing tactic.

For the first time in more than a decade, the Federal Trade Commission is reviewing its “Green Guides,” which offer companies direction on how to avoid making deceptive environmental claims in ...

Just three months apart, both the US and EU have taken steps to specifically tackle misleading or unsubstantiated “green” claims made by companies to their customers, signaling an increasing focus on ...

Old news: Green products don't work, and consumers won't pay a premium for them. New news: Investment in environmentally preferable products and technologies can lead to a potent new source of ...

Companies should take note – there is increased global scrutiny around environmental or green marketing, or so-called “greenwashing,” claims. These claims stem from alleged wrongdoing in companies’ ...

Brands started feverishly marketing their sustainability efforts about five years ago upon realizing a new generation of consumers was choosing to buy from carbon-conscious companies. But in doing so, ...

Gagan Levy is the Founder & CEO of GURU, the leading integrated agency for conscious consumer marketing. He has worked with some of the world’s most impactful purpose-driven movements, brands, and ...

Environmentally-responsible or “green” marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. Green ...

Lion Shirdan is a marketing advisor, creative director and the founder of UPRISE Management, a 360˚ marketing, branding and creative agency. Now more than ever, consumers are seeking out products and ...