Eileen Gu soared to double Olympic gold as a teenager four years ago but it was the colour of her passport which drew as much ...

How the three-time Olympic medalist became freestyle skiing's biggest star ...

GU, a sister brand of Uniqlo, launched in the US last year. The fast-fashion brand targets Gen Z with stylish, affordable clothing. The brand sells basics like T-shirts as well as trendy pieces like ...

Eileen Gu of Team China reacts after winning the gold medal during the Women's Freestyle Freeski Halfpipe Final on Day 14 of the Beijing 2022 Winter Olympics at Genting Snow Park on February 18, 2022 ...

In case you missed it, we’re big Eileen Gu fans over here. Aside from being one of the best skiers we’ve ever seen, Gu has cemented a spot in our hearts as an icon for female skiers. Gu recently ...

Faction Skis has released a limited-edition graphic celebrating one of their most successful and loved skiers—Eileen Gu. Gu, who has been with the brand since she was just 16 years old, is no stranger ...

Engineered Garments is one of those labels that menswear nerds just can't get enough of. Chalk it up to the brand's relentlessly offbeat—but entirely inviting—aesthetic. Mixed materials, unexpected ...