MLB has the right to display a sponsor on batting helmets as part of the new labor agreement with the players as early as the upcoming postseason. They did so as part of the London Series in 2019.

The Los Angeles Dodgers are making two changes to their batting helmets -- one of which is unprecedented in MLB history. The Dodgers today unveiled new matte-finish batting helmets for their home ...

Forbes contributors publish independent expert analyses and insights. Major League Baseball continues to investigate sponsor placement on uniforms and batting helmets as a way to tap new revenue ...