As reported in The Verge, the logo–depicted above–actually debuted in 2011. It’s the work of the global creative company Moving Brands, whom HP had hired to develop a new brand identity. Back then, HP ...

Back in 2011, HP hired marketing company Moving Brands to redesign its logo and "brand identity." The result -- a minimalist logo featuring just four 'slashes' -- was scrapped...until now. HP will be ...

HP’s premium laptops will have a new logo — sort of. While what users see is technically new to their eyes, it’s actually one HP rejected five years ago. It’s just four slanted lines, but the branding ...