This week we got our first look at the HP Spectre 13.3 – and with it, the newest (and yet old) HP logo. This logo is fantastic. It was originally designed all the way back in 2011 by the folks at ...

As reported in The Verge, the logo–depicted above–actually debuted in 2011. It’s the work of the global creative company Moving Brands, whom HP had hired to develop a new brand identity. Back then, HP ...

HP is currently a company without a strong identity. This comes after a decade of products and CEOs that each fumbled in one way or another. The company needs to make a sharp statement and emerge from ...

Earlier this month, HP grabbed headlines and nods of approval with the introduction of its strikingly thin Spectre 13 laptop. But it wasn’t the premium new machine that drew most of the adulation, as ...

HP’s premium laptops will have a new logo — sort of. While what users see is technically new to their eyes, it’s actually one HP rejected five years ago. It’s just four slanted lines, but the branding ...