Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

An ad in Poland for Amazon Prime Video and its video game adaptation "Fallout." Jakub Porzycki/NurPhoto via Getty Images Amazon says advertising on Prime Video now reaches 315 monthly viewers, up from ...

DreamWorks co-founder Jeffrey Katzenberg’s venture fund WndrCo co-led a $15.5 million Series A round for Creatify, an AI video ad platform. Creatify’s AdMax platform uses AI to quickly generate dozens ...

The tech giant says that Prime Video's main offering has added 15 million customers since its last update. By Alex Weprin Senior Editor Amazon says that Prime Video continues to reach new users in the ...

That’s up from 200 million monthly viewers worldwide announced in April 2024 to underline the scale and reach of the Amazon ad-supported streaming platform worldwide. By Etan Vlessing Canada Bureau ...