Fanta wanted to strengthen its position as a fun, unexpected, and the number one Halloween drink among young people. But it needed a way to reach this discerning audience engrossed in TikTok, YouTube, ...

Add Yahoo as a preferred source to see more of our stories on Google. (STORYFUL) An impressive Halloween projection illuminated a home in Lehi, Utah, in October, making it appear as though the house ...

Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...