McDonald’s UK has removed the smile from millions of its Happy Meal boxes to mark Mental Health Awareness Week, currently under way (13-19 May). Created by Leo Burnett UK and Ready10, “The meal” is ...

There are 12 stories total in this collection of toys. Not all of them appear in the initial images and site. Some toys involve building Sonic on a hoverboard, there are sticker sheets, jigsaw puzzles ...

McDonald’s is leaning into the gift-giving spirit with a limited-time two-toy Happy Meal. The company said it will sell "Pet Simulator Happy Meals" featuring two toys at participating restaurants ...

The confectionery giant has also expanded its relationship with IPG. Wieden+Kennedy NY has added to its McDonald’s portfolio, winning the Happy Meal marketing business in the U.S. that had been at ...

McDonald’s is reaching into its past to appeal to younger customers. The company will resurrect the characters of McDonaldland, including Birdie, Hamburglar, and Mayor McCheese, starting Aug. 12. A ...